I guess it depends on the intents and motivations.  "connection" doesn't always automatically mean or translate to "spirituality" or raising of consciousness.  

 For some, connecting with others is based more out of love.  For others, connecting with others is based more on attachment, which ultimately relates to fear, perhaps the closest opposite of love there is.
 For most, there is a mix of sorts.  Or you could just say, love in its various degrees of non PUL form.  

 Pure love, or PUL, is based around total all inclusiveness wherein no one being becomes more important or special to you than another.  What we see on Facebook is what i call "Venusian love" which is based more on the harmony of Like attracts, begets, and likes Like, and is a more limited love than PUL.  

 Most groups are more based on Venusian love than any other kind.  Yes, the world could use more Venusian love as well, but what will really heal it in the end, is PUL.